Volume Negates Luck

If you had an unlimited amount of lottery tickets, would it still be "luck" if you won?

…

The answer is no.

Volume negates luck.

It’s not “luck” when a farmer harvests more crops than someone who never planted any seeds.

Cause and effect.

It’s simple really.

Start creating your own “luck” instead of living in this world of mental masturbation.

Thinking about business doesn't make you money.

Being in business does.

Thinking about taking action doesn’t get you results.

Taking action does.

You can't learn to drive in a parked car. And you won’t learn how to swim by reading a book about swimming.

You get the point, right?

It’s common sense.

You have to go out there and get dirty.

But you already know this. Yet you don’t really want to accept it, do you?

No one starts off being great at something.

But everyone CAN BECOME great at something.

You just have to accept the fact that the beginning will suck. YOU will suck. And that's normal. That's how it's supposed to be.

"This is one of those things that holds people back.

• They don't write because they are not a “good” writer.

• They don't post because their content isn't “perfect”.

• They don't learn a new skill because they suck at it.

This is EXACTLY how it's supposed to be.

We have to push through this initial phase to get to the other side.

When I started the Elevate brand, I had no experience with social media or creating content.

My buddy used to create music videos for rappers.

Whenever I saw him editing, it looked like wizardry to me. Never in a million years did I think I would be able to do something like that.

But a couple years later, I started this brand.

I didn't give it much thought.

I just downloaded my editing software and started creating content.

No tutorials. No structure. Nothing

The content sucked.

But I didn't let that stop me from posting.

Slowly but surely, I got better.

I started to understand social media and got familiar with the editing software.

When I encountered a specific problem or wanted to learn a specific technique, only then would I look for tutorials.

I tried. I failed. I learned. I improved.

And the results speak for themselves.

In no way do I consider myself a great editor, but I obviously know how to create "good" content that goes viral and builds an audience. Now I own one of the biggest motivational brands on social media and it is effortless to me.

All of this, just because I just started creating content.

Ugly.
Messy.
Unready.

(By the way, If you want to learn how to build a faceless brand like me and turn your scrolling addiction into a profitable skill, then click here to learn more)

This reminds me of an interesting study...

There was a pottery class.

At the beginning of the semester, the teacher divided the class into two groups:

One group was told to make as many pots as possible.

The other group was asked to create one "perfect" pot.

In the end, ALL the highest quality pots came from the group that had to create as many pots as possible. Not from the group that focused on creating the highest quality pots.

You get good by doing, not by planning to do.

You'll make more progress by just doing the thing, than you will by watching a bunch of tutorials on how to do the thing.

Your brain only retains information that's useful to you.

If you watch tutorials but don't apply what you learn, your brain will not store the information.

In other words: It's literally a waste of time.

Just go do the thing.

As you encounter problems, THEN should you look for a tutorial around that specific problem.

This way, you take action AND you retain the information and grow.

The obstacle is the way.

The only way to learn is by making mistakes and overcoming them. Not by mental masturbation and watching hundreds of tutorials.

And look, I know that it sucks to appear like a fool in front of others.

But that's the ONLY way you'll get good at something.

An athlete won't judge you for working out. A millionaire won't judge you for starting a business. A musician won't judge you for trying to sing a song.

It's always the people doing nothing that will have something to say.

And you know what I say to that?

F*ck em.

They don't pay your bills, they don't care about you, and they will never build something real.

Anything worth doing requires sacrifice.

It requires effort.

It requires trial and error.

And that means that you will look stupid.

So be it.

Stop being afraid of being "cringe".

• Go do the thing.

• Look like a fool.

• Fail at it.

You'll end up building something great. And you might change your life too.

Apply. Apply. Apply.

Fall down and get back up.

Analyze and refine.

Act and iterate.

You already know most of this stuff. It’s time to ACT on it.

That’s it for today.

Cheers,

Tony Elevate.

P.S.